I ship products that engage

Products I've taken from an idea to live users, close reads of products I admire, and the decade behind it all.

Track record

10 years · engineer → product

2025–
Independent Product Consultant · Orbit, Athena Blue
Zero to one; validating problem-solution fit; prototypes to funding; 20% MoM user growth; AI assessment accuracy <50% -> ~80% via a hand built eval loop; 3h+ assessment -> 20 min; growth strategy roadmapping; product-market fit validation
2019–24
Engineering Delivery & Product Management, via 101 Ways (now Crosstide) · Abcam, Sainsbury's, Argos
Led, coached and mentored a team of ten; 98th percentile for performance; delivered across 90+ regulated markets; 18% traffic uplift leading to a 2.5% improvement to add to basket
2016–19
Senior Engineer, via AND Digital · The Telegraph, Premier Inn, Costa Coffee
FCA-regulated journeys; 14% conversion uplift; cycle time cut 80%
2015
University of Sussex · BSc Computer Science & Artificial Intelligence
::before
Music industry · record labels & live events
Before studying, I worked for record labels and on live events

four habits

Find the riskiest assumptions first. Discovery with the domain experts before building the spec. The thing most likely to kill the plan gets tested before the thing easiest to build.
Prototype, don’t just spec. Working prototypes engineers build from directly
Evidence before engine. Evals, ground truth, human review, threshold gating
Say no. Having the product judgement to know what to cut, ROI vs effort modelling, and the safety to protect it
Measure what matters. Stickiness and adoption, not velocity